Outdoor stage with a crowd at night, with large screens and stage lighting

THE 7 · Festival concept in development

Seven days. One world. Limitless possibilities.

An international festival concept bringing competitive sport, music, Jamaican culture and unforgettable destination experiences together.

Explore partnerships Discover the seven days

Illustrative concept artwork · Not a confirmed event or venue depiction

“The Toilet Bowl” is not the official name of the college football match. People in our circle are already calling it that.

Why the name: the Day 6 college football finale is planned to invite two US college teams that were expected to have strong seasons and fell well short of expectations. Each will be invited to come to Jamaica for a chance at redemption, with the teams selected by US sports writers. The nickname is a light-hearted reference to that second chance.

This name is not intended to insult Jamaica or its people in any way. It refers only to the two college programs and their season. Nothing about the name or this song is directed at the host country.

Home

Home at THE 7

An international festival concept bringing competitive sport, music, Jamaican culture and unforgettable destination experiences together.

THE 7 / 01

A new kind of gathering

Imagine American football under the lights, Rugby Sevens at full speed, cricket on the green, traditional sailing boats offshore, and beaches alive with sport. then imagine Jonkonnu, music, food, art and shared celebration at the heart of the experience.

THE 7 / 02

A destination with a story

Jamaica is being explored as a potential inaugural host. Jamaica offers a compelling cultural and maritime setting, but no host agreement or venue allocation is in place.

THE 7 / 03

Help shape the beginning

THE 7 is an invitation to prospective sporting bodies, host representatives, cultural organizations, hospitality businesses, media companies and supporters to explore a shared opportunity.

What makes THE 7 different

THE 7 is designed around a single destination experience in which sport, culture, hospitality and storytelling reinforce each other. It is currently a proposal, with Jamaica being explored as a potential inaugural setting.

Competition

Multiple sports across fields, beaches and water.

Culture

Jonkonnu, music, cuisine and Jamaican creative leadership.

Destination

An immersive visitor experience rather than a single stadium event.

Connection

A framework for meaningful partnerships and community participation.

Be part of the beginning.

Conversations are welcome with prospective hosts, cultural leaders, sporting organizations, media partners and businesses interested in developing this vision responsibly.

Contact & inquiries

Explore more of THE 7

The Vision

Jamaican jerk meats, rice and peas and festival, Jamaica

The Games

Folk dancers in red and yellow costumes performing, Jamaica

The Culture

Development status: THE 7 is a proposed festival. Winter 2028 is an aspirational target. Jamaica is a prospective destination only. No host, venue, sport organization, team, artist, sponsor, broadcaster, ticketing or schedule has been confirmed. Artwork is illustrative and may not depict actual venue layouts.